Our Story

Connecting People Through Wine for Over 50 Years!
For more than 5 decades, The Wine Community has brought people together over shared stories, laughter, and great wine. What began as a simple mission to help everyday Australians discover wines they love has grown into a trusted community of wine lovers, guided by passionate wine advisors and one-on-one tastings.
With over 2 million tastings under our belt, we’ve helped customers uncover hidden gems, build confidence in their wine choices, and fall in love with hard-to-find wines—especially our signature sweet reds. At our core, we’re not just about selling wine—we’re about creating connections, celebrating personal taste, and making wine discovery fun and accessible for all.

From Door to Door to our New Online Store
What started as a small team of wine advisors sharing their knowledge door to door has grown into a vibrant community of wine enthusiasts. We’ve built our reputation by offering an exclusive selection of hand-picked wines, with a special love for rare and deliciously fruity reds that are hard to find anywhere else.
Now, we’re taking our passion online, making it easier than ever for you to explore, taste, and enjoy exceptional wines from the comfort of your home. Whether you’re just starting your wine journey or a long-time collector, The Wine Community is here to guide you—One Bottle At A Time.